Bright White Shampoo is a non bleach whitening shampoo. It will intensify the white on all types of animals and removes stains from hair without harm or irritation to the skin. Contains coconut oil which acts as a built in conditioner. Ideal for Holsteins, Charolais and all other livestock. Also used by leading Texel and Beltex breeders to brighten faces, legs and the fleece.